Our 1000 words and more.

Is a picture worth a 1000 words? Or a word worth a 1000 pictures? What-evs – this is where we attempt to make sense of this crazy, creative world of ours. Opinions, thoughts, points of view, and even the occasional piece of wisdom.

March 13, 2024
Da Vinci decoded: a Renaissance man in the age modern 3D artistry.

Leonardo da Vinci is considered to have been the quintessential Renaissance man, a universal genius and polymath, who excelled not only in art, but also science, engineering, anatomy, and invention. Here we offer a fun thought experiment that explores the imaginative possibilities that the great artist and scientist might have brought to the world of modern 3D artistry.

3D
VFX
September 28, 2023
Exploring the role and importance of Quality Control in the Visual Effects Industry.

Quality Control is a mission-critical process in VFX for ensuring creative output aligns with artistic vision and standards, while maintaining the technical benchmarks of a highly specialised industry. We explore its place in the VFX pipeline, as well as dig into some strategies for embedding it into our workflow.

VFX
June 30, 2023
The art of (re)creating historically accurate architecture. 

Representing the historical architecture of a film's world is not only a technical challenge, but also a creative one, requiring a balance of artistic flare and careful realism. We investigate what it takes to fill in the imaginative pieces of the world as it once existed in a way that is authentic and logical enough to be believable.

Concept Art
Matte Painting
VFX
May 5, 2023
Art, 3D and the magic of Houdini.

When it comes to creating cool visual effects, animating movies, or constructing exotic fantasy worlds in 3D, our imaginations truly are the only limitation. There’s any number of powerful software applications suited to every purpose and context. We take a peek under the hood of our favourites, SideFX’s Houdini.

3D
March 1, 2023
How CGI is driving the future of car advertising.

There are many reasons why we love doing car projects. From virtual vehicles and virtual production sets to working with incredible technology and talent, we delve into some of the whys, wheres, whens and hows of creating car commercials and car-related work.

VFX, CGI, digital Art
VFX
CGI
Concept Art
January 10, 2023
January 9, 2023
Using impossible software to create impossible worlds – the rise of AI and the art of digital painting.

Creating great AI art takes more than just a sense of good taste; it requires the ability to properly envision a scene and then direct, curate, and embellish the result through its many iterations until something usable emerges. We take a philosophical walk through some of the arguments for and against.

AI, matte painting, digital art
VFX
Concept Art
AI
Matte Painting

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